Featuring 35 years of excellence, SEGA is celebrating 35 years of Sonic the Hedgehog with a high-energy slate of anniversary programs throughout 2026.
Designed to celebrate Sonic’s legacy while bringing fans together worldwide, planned activities include digital content that highlights Sonic’s evolution across multiple decades, along with fan meet-ups and community gatherings.
Other highlights include exclusive brand and retail partnerships featuring limited merchandise, museum pop-ups and art exhibits, live concert celebrations, and even a brand-new narrative podcast!
Learn more with the trailer below:
Sonic 35th Anniversary
Marcella Churchill, Vice President of SEGA/ATLUS Brand Marketing at SEGA of America, said the following:
“We’re incredibly proud to celebrate 35 years of our beloved Sonic franchise with our fans.
This milestone is not just a reflection of our past, but also a look toward the future as we continue to innovate and grow. We want to bring our community together and create memorable experiences for all our fans throughout 2026!”
Looking to stay connected around the Blue Blur? Be sure to follow the official Sonic social media channels on Facebook, Twitter/X, Instagram, and TikTok!
Source: Press Release
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