Paying homage to Sonic the Hedgehog’s trademark speed and attitude, SEGA has announced the new “Racing Around the World” campaign that ties into Sonic Racing: CrossWorlds.
This Racing Around the World campaign will set out to celebrate decades of Sonic’s iconic racing speed.
On that note, fans of the Blue Blur can expect new racing-inspired brand partnerships, upcoming mobile game events, merchandise, and more.
Learn more with the following trailer, featuring rally racing legend Brandon Semenuk:
Sonic x Red Bull: Racing Around the World – Launch Trailer
On that note, Brandon Semenuk said the following:
“Before I ever sat in a real race car, I was playing Sonic the Hedgehog, racing games, really anything with speed. That was my intro to racing. It all started with pixels and a controller, but the obsession with going fast was real from day one.
Getting to work with SEGA on this project was full circle–bringing racing into more people’s hands the same way it started for me.”
Marcella Churchill, Vice President of SEGA/ATLUS Brand Marketing, added:
“The Racing Around the World fan celebration embodies everything fans love about Sonic from his superfast speed, bold attitude, and ability to inspire fans to push their limits.
Our partnership with Red Bull delivers a thrilling stunt racing film that brings key elements from the Sonic universe to life for fans worldwide.
We hope it brings fans together and allows them to experience the excitement of the Sonic Racing universe like never before.”
One can learn more about Racing Around the World via the official website.
Source: Press Release
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